Suchergebnisse

Violence in the media mostly refers to the use of explicit scenes of violence
seen on film and television screens as well as in the cyberspace of
interactive digital games. Everlasting questioning about the negative
effects of the media of mass communication was especially evident in the
time of expansion of television and the ?narcotic role? of the television
image, when violence became one of the most commercial areas from which the
media got the topics of their cultural content. The arrival of the new ways
of communication by means of digital media has opened another page in the
consideration of the notion of violence in the media - cyberbullying.
Therefore, the subject of the paper is violence in the media and the
possible effects of traditional and social media on the global audience. By
presenting some of the theoretical considerations and empirical research on
the effects of the media, the aim of this paper is to answer the question of
how much the connection there is between the media and violence with special
reference to digital abuse as a long-term exposure to violence on social
networks. By using the descriptive-explanatory method and the method of
theoretical analysis, by connecting theoretical knowledge and empirical
data, the paper, within the scope of the research, presents the overview of
theoretical premises related to the action of violence in the media.
Likewise, the examples from the field of the effects of violence in
traditional and digital media were reviewed in order to realize the
phenomenon of violence and its connection with the media. The research
results indicated the connection between the effects of traditional and
digital violence and the particular danger of different methods of
cyberbullying considering the characteristics of this phenomenon. Beginning
with the assertion that the media greately influences the recipients with
their aggressive content, by applying a literature review, the models of
aggression in the traditional media were pointed out, as well as the methods
by which cyberbullyingis done by means of text or video messages that
insult, harass, threaten. The answer to the question of the connection
between the media and violence required theoretical reflections and the
presentation of empirical research in order to realize the effects of
violent communication, and especially to shed light on digital abuse on
social networks. Recent analyses of cyberbullyingrarely rely on the previous
research and do not tend to connect mutually in order to provide a general
picture, so it is difficult to get a whole picture of the state of violent
content in digital media. Nevertheless, even though there are opinions about
the media as being the sole culprits of violence in society, even though
completely opposite opinions are pointed out, the latest researches
unequivocally prove that the theory about the ineffectiveness of media
violence is not sustainable.